What is Pay-Per-Click marketing?
Pay per click is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google- especially when they are performing commercial searches, meaning that they’re looking for something to buy. This could be anything from a mobile search (someone looking for “pizza near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) or a high end item like enterprise software. All of these searches trigger pay-per-click ads.
How does pay-per-click advertising works?
In order for ads to appear alongside the results on a search engine (commonly reffered to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
Types of Pay-per-click
- Sponsored product Ads – Show an ad on within the search results.
- Headline search Ads – Show an ad on the top of the page.
- Product display Ads – Show an picture of your actual products just like with a shopping compaign.
Advantages of PPC marketing
Quick results: PPC campaigns can start bringing traffic to your website within hours or days of launching.
Targeted audience: PPC ads can be targeted to specific demographics, geographic regions, and even the time of day.
Measurable and trackable: PPC campaigns can be easily tracked and measured, providing valuable data on the performance and ROI of your ad spend.
Cost-effective: PPC allows you to set a budget and only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website.
Brand visibility: PPC can increase brand visibility and reach, especially if you’re targeting the right audience with the right message.
Disadvantages of PPC marketing
Cost: PPC can be expensive if not managed properly, especially if you’re in a highly competitive market.
Constant monitoring: PPC campaigns require constant monitoring and management to ensure they’re performing well and not wasting budget.
Limited reach: PPC campaigns can only reach people who are actively searching for the keywords you’re targeting.
Click fraud: Some competitors or malicious actors may use bots or other methods to inflate the number of clicks on your ads, driving up your costs without providing real results.
Dependence on paid ads: PPC campaigns can make you dependent on paid ads to drive traffic to your website, rather than building organic traffic through SEO and other marketing channels.
Our services in Pay Per Click (PPC)
Google Ads
Google Ads is a popular PPC advertising platform that allows businesses to place their ads on Google search results pages and other websites that are part of the Google Ads network.
Bing Ads
Bing Ads is a PPC advertising platform that allows businesses to place their ads on Bing search results pages and other websites that are part of the Bing Ads network.
Social media platforms like Facebook, Twitter, and LinkedIn offer PPC advertising options that allow businesses to target their ads to specific user demographics and interests.
Display advertising
Display advertising involves placing ads on websites that are part of an advertising network, and paying for each click that the ad receives.