What is Search Engine Marketing?
Search Engine Marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a high ranking in search engine result pages to enhance pay per click (PPC) listings and increase the call to action (CTA) on the website.
SEM is a way of using paid advertising to increase visibility, drive traffic and generate leads and sales. It is an effective way to reach specific audiences, increase brand awareness, and drive conversions.
How SEM is effectively used?
- Keep local search in mind.
- Spy on your competitors.
- Create some urgency.
- Use the “Similar Audience” feature.
- Segment and Personalize your Ads.
- SEM platforms are search engines where brands can place search ads, which are displayed when a user performs a search. The most common SEM platforms aare: Google Ads – Google Ads is the most popular SEM platform.
Advantages of SEM
1. Higher conversion rates. Using keywords, search engine marketing only catches customers who are potentially interested in your proposal.
2. Better brand awareness. SEM not only converts audiences who already know your brand; it can also boost brand awareness by upto 80%.
3. Immediate results. While pushing your website to the top of organic search results often take months, paid ad appears on top and brings result immediately.
4. Consistent traffic. While your SEM compaigns are running, they generate additional traffic to your website.
Our Services
Landing Page Optimization
This involves optimizing the landing pages where people are directed after clicking on an ad to improve the conversion rate.
Analytics and Reporting
This involves tracking and analyzing the performance of SEM campaigns to measure the success of the marketing efforts.
Video Advertising
This involves creating video ads that can be displayed on various platforms, such as YouTube, Facebook, and Instagram.
Remarketing
This involves targeting people who have already visited your website or interacted with your brand by displaying ads to them on other websites and platforms.
Display Advertising
This involves creating visual ads, such as banners or videos, that are displayed on various websites and social media platforms.